69 EsSINtial SWV Titles (September 15 – 21): Klon, who came up with this list, said “This isn’t the 69 BEST SWV movies, it isn’t my 69 FAVORITE SWV movies, my goal was to highlight 69 of the MOST SWV movies.” You can see the whole list here, including some of the ones I’ve already posted.

José Mojica Marins directed movies for six years before making At Midnight I’ll Take Your Soul, the first appearance of Brazil’s national boogeyman, Zé do Caixão, or Coffin Joe.

Joe is a man with no morals but a devotion to Nietzschian philosophies and absolute hatred for religion with the goal of achieving immortality through the birth of a perfect son. And while he does not believe in the supernatural, he often finds himself walking through visions of the otherworld.

Coffin Joe came to Marins — the man who would often be referred to as the character interchangeably — in a very magic way. “In a dream saw a figure dragging me to a cemetery. Soon he left me in front of a headstone, there were two dates of my birth and my death. People at home were very frightened, called a priest because they thought I was possessed. I woke up screaming, and at that time decided to do a movie unlike anything I had done. He was born at that moment the character would become a legend: Coffin Joe. The character began to take shape in my mind and in my life. The cemetery gave me the name, completed the costume of Joe the cover of voodoo and black hat, which was the symbol of a classic brand of cigarettes. He would be a mortician.”

Awakening of the Beast begins in black and white, as a series of vignettes of the ways that drug users debase themselves are shown in lurid, sweaty detail. A TV panel debates the idea that sexual perversion is caused by the use of illegal drugs, with more stories that illustrate this point. The TV show needs an expert on depravity, so they ask Marins to appear on the show.

Afterward, the doctor who conducted the experiment doses four volunteers and asks for them to stare at a poster of The Strange World of Coffin Joe. Supposedly Marins didn’t know much about using drugs, but he intended this movie to speak against the fact that the uses of drugs are treated worse than the suppliers and that the Brazilian film industry saw him as no better than a long-nailed drug dealer.

The acid trip that follows is highlighted by Coffin Joe, ranting against anyone and everyone. Of course, this film was banned by the very establishment it rails against. So basically, Coffin Joe is a self-fulfilling prophecy; the maniac attacking belief structures created by an artist who only believes in the power of film.

“My world is strange, but it’s worthy to all those who want to accept it, and never corrupt as some want to portray it. Because it’s made up, my friend, of strange people, though none are stranger than you!”

69 EsSINtial SWV Titles (September 15 – 21): Klon, who came up with this list, said “This isn’t the 69 BEST SWV movies, it isn’t my 69 FAVORITE SWV movies, my goal was to highlight 69 of the MOST SWV movies.” You can see the whole list here, including some of the ones I’ve already posted.

“Let all the spirits hear. I am the first born Son of Satan. He commands my thoughts. I speak his words. The Book of the Dead! Sons and daughters of Satan. Put aside your worldly things and come to me. Let it be known, sons and daughters, that Satan was an acid head. Drink from his cup; pledge yourselves. And together, we’ll all freak out.”

Has a movie ever started better? I don’t think so. I Drink Your Blood will take you prisoner, stab in the stomach with a fork and write on the walls with your blood!

In fact, I watched that opening at last year’s April Ghouls Drive-In Monster-Rama in the middle of the night, surrounded by fog and inebriated on a variety of vices. It was a transcendent moment.

Horace Bones leads a cult that worships Satan and drops acid. A young girl, Sylvia, watches from the woods but is caught, then raped by the cult members before she escapes. She’s found the next morning by Mildred, a baker, and Sylvia’s brother Pete. They get her back to her father, Doc Banner, the town’s veterinarian. And oh the town — it’s been abandoned due to dam project. The hippies break down and decide to stick around.

The only food in town? Meat pies from Mildred’s bakery, which Horace and family take as they set up their home in a house scheduled for demolition. And when Doc comes for revenge, the gang smashes his glasses and force him to take LSD.

So how do you get revenge? Well, if you’re Pete, you kill a rabies infected dog and inject the blood into meat pies, which infects the gang and makes them go crazy. They begin to attack one another as Molly runs away, finding the mill workers, who she ends up having sex with all night long until she bites one of the men.

Horace goes full-on insane, even more insane than the beginning of the film, attacking two of the construction workers. Only Andy from the group is not infected and he finds Sylvia and Pete. Meanwhile, the infection spreads to the rest of the town.

Banner gets impaled. Horace is stabbed by Rollo, the African-American member of the family. Mildred is barricaded inside her bakery and Andy is beheaded before they get in. The Japanese member of the family sets herself on fire. Everyone other than Mildred, her boyfriend Oaks (who comes to save them), Sylvia and Pete dies horribly.

Director David Durston worked with producer and CEO of Cinemation Industries Jerry Gross to write and direct this film. He said that “wanted to make the most graphic horror film ever produced, but he didn’t want any vampires, man-made monsters, werewolves, mad doctors, or little people.” The director couldn’t come up with an idea until he read an article about a village in Iran where a pack of rabid wolves infected several villagers, making them insane and homicidal. Dunston found a doctor who had been to the village and that had filmed the evidence. He was further inspired by the Manson family trials.

This is the first film to be given an X rating for violence instead of sex. And while originally entitled Phobia, the name change to I Drink Your Blood and pairing with  1964’s Zombies, also retitled as I Eat Your Skin, proved a potent blend for audiences. The two movies are almost always thought of together.

This film is unafraid to be the exploitation junk that normal people avoid. It’s grimy, filthy and ultimately entertaining as hell. It takes everyone’s worst fears of the hippies and shows you in graphic detail what happens when those fears come true.

69 EsSINtial SWV Titles (September 15 – 21): Klon, who came up with this list, said “This isn’t the 69 BEST SWV movies, it isn’t my 69 FAVORITE SWV movies, my goal was to highlight 69 of the MOST SWV movies.” You can see the whole list here, including some of the ones I’ve already posted.

Shot with new permits or budget on the very real streets of New York City, Fleshpot on 42nd Street starts with two sex workers, Dusty Cole (Laura Cannon) and Cherry Lane (Neil Flanagan in drag), trying to make it in the world. But it all gets to be too much for Dusty, who quits the nightlife and tries to move on to the straight life with Bob (Harry Reems!). But as you know — or you should — this is an Andy Milligan movie. Things have a way of not working out.

Once Dusty and Bob hook up, this movie moves from a realistic world where two sex workers rob everyone they can to stay alive while being truly honest with one another about it to another where a man comes in and seemingly saves the day but not caring about his lover’s past.

Maybe that brief respite from a tough world of fighting to stay alive every day is echoed by how Milligan felt, back from London and still making movies for nothing that hardly anyone would see on the rough streets of NYC. But even 42nd Street was about to change, going from simply dangerous in places to absolutely harrowing in the wake of crack by the end of the decade. And even in 1972, the movies playing there went from just plain old exploitation to full penetration.

If you hear some people discuss the films of Milligan, they’re either dismissive or outright mean. I don’t know what they’re looking for, but unlike his horror work, this feels authentic and true. It’s got a downer ending that 1972 Hollywood would have embraced, even if there’s no way they ever could have.

You can download this from the Internet Archive.

69 EsSINtial SWV Titles (September 15 – 21): Klon, who came up with this list, said “This isn’t the 69 BEST SWV movies, it isn’t my 69 FAVORITE SWV movies, my goal was to highlight 69 of the MOST SWV movies.” You can see the whole list here, including some of the ones I’ve already posted.

Four years later, Coffin Joe has returned from the end of At Midnight I’ll Take Your Soul and has recovered from shock, blindness and being accused of a series of murders. Now it’s time to get back to finding his perfect woman and continue his blood.

Together with a hunchbacked assistant named Brono, he kidnaps six gorgeous women and puts them all through a horrific series of tasks to determine who will bear his child. Only Marcia doesn’t scream in the face of the madness Coffin Joe puts them through, so only she can be the one. Yet even though he takes her to his bed — and kills the other five with snakes — she refuses him. He releases her, claiming he knows that she will never tell anyone what she has seen.

That’s when he meets the Colonel’s daughter, Laura, who actually returns his affection. The military man and his son try to break off their union, but Coffin Joe acts as only as he can to such an offense: he has Bruno kill Laura’s brother and blames the colonel’s henchman Truncador.

Yet now comes the dark night for the man who has no soul, as he goes to Hell after learning that one of his six brides was pregnant when he killed her. Dooming her child, he wanders the technicolor nightmare that is the abyss and comes upon Satan himself, who is also Coffin Joe. Our world’s version renounces his ways in light of this revelation.

Coffin Joe resists all the killers the colonel and his men send after him and finally impregnates Laura, just as Marcia kills herself by drinking arsenic. Yet before she dies, she tells the townsfolk of Coffin Joe’s crimes and they form a lynch mob just as he must decide who will survive, his bride or the baby, as the pregnancy has complications. Together they agree that the child must live, but fate is cruel and both Laura and Joe’s scion die. Destroyed by this, he is no match for the lynch mob that arrives, shooting him in the cemetery where he drowns in the same pond where he drowned so many of his victims.

At the point of death, a priest offers to hear Joe’s confession. He accepts God as his Savior and drowns as the skeletons of his victims claim him.

Brazilian censors forced filmmaker — and the human avatar of Coffin Joe — Jose Mojica Marins to recut and redub the end of this movie. That’s why the strange ending of salvation is in here. It enraged Jose Mojica Marins and put a curse on his career, or so he felt, to the point that he could never finish his planned trilogy of three Coffin Joe movies. It took until 2005 and filmmakers who grew up as his fans before Embodiment of Evil closed out the story and showed how Coffin Joe survived.

In The Wizard of Oz, a better world is in color instead of black and white. In This Night I’ll Possess Your Corpse, Hell itself is the only place to get the full color gel Mario Bava treatment and that says something about the nihilistic worldview of its creator and his creation. I grew up in a small town too, Coffin Joe, but I wasn’t brave enough to grow out my fingernail to absurd lengths, go on and on about my superiority and make out with a woman while throwing snakes at others. I can only watch you and see how it could have been.

69 EsSINtial SWV Titles (September 15 – 21): Klon, who came up with this list, said “This isn’t the 69 BEST SWV movies, it isn’t my 69 FAVORITE SWV movies, my goal was to highlight 69 of the MOST SWV movies.” You can see the whole list here, including some of the ones I’ve already posted.

Frank Henenlotter is an instrumental figure in grindhouse and exploitation film lore. In addition to rescuing many low-budget sexploitation and exploitation films from being destroyed, he made three Basket Case movies and Brain Damage. This is one of the few movies that upsets Becca so much that she refuses to watch it.

Duane Bradley arrives in the grimiest and scummiest New York City with a locked wire basket that contains his formerly conjoined twin, Belial. They were separated against their will and Belial has always resented it, pushing his brother to get revenge on the doctor who cut them apart.

Our hero — well, such as it is — falls in love with a nurse named Sharon, but Belial tries to rape her, can’t perform and kills her instead. Is it any more frightening if I tell you that Belial is basically a rubber glove on Henelotter’s hand? Duane attacks his brother and they fall out of the apartment to their death.

Don’t worry — the brothers survived to make it to the sequel, as well as another film after that where Belial got a powered exo-skeleton. The brothers also show up in the subway in Henenlotter’s Brain Damage.

Critic Rex Reed’s was quoted on the poster for this movie, saying “This is the sickest movie ever made!” He had heard how gross the film was and sought it out. As he left the theater, someone asked him what he thought. He didn’t realize that that person was Henenlotter and as a result, he was furious that he was being used to promote this movie.

The bar scenes were shot in The Hellfire Club, an S&M bar in Manhattan. The crew had to hide all the sex toys and swing, but left behind the buzz saw that killed the boys’ father as a gift. That very same crew was so offended by Sharon’s death scene that they all walked out rather than continue filming it.

69 EsSINtial SWV Titles (September 15 – 21): Klon, who came up with this list, said “This isn’t the 69 BEST SWV movies, it isn’t my 69 FAVORITE SWV movies, my goal was to highlight 69 of the MOST SWV movies.” You can see the whole list here, including some of the ones I’ve already posted.

I’m proud to say that Herschell Gordon Lewis was born in the same town as me, Pittsburgh, PA. He was lured from a career as an educator into being a radio station manager and then, well, advertising got him. I can relate. I’ve spent the better part of 25 years doing the same. But then Lewis got smart. He learned how to make money.

He began making movies with David F. Friedman, starting with Living Venus. Their nudie cuties would be innocent today, but showed way more skin than mainstream films. These weren’t high art. They were made to turn a profit and they sure did, from movies like Boin-n-g! and The Adventures of Lucky Pierre to the world’s first — and probably only — nudist camp musical, Goldilocks and the Three Bares.

Once nudie movies got boring, Lewis needed another tactic. He found it. Oh wow, did he find it. Gore. Blood everywhere, guts all over the screen and no limits to the depravity that he’d fester on drive-in screens nationwide. It all started with Blood Feast.

This is a pretty simple film: Faud Ramses wants to make sacrifices to the Egyptian goddess Ishtar to resurrect her, so he kills beautiful young socialites when he’s not catering their coming out parties. He’s also wiping out anyone who requests a copy of his book, Ancient Weird Religious Rites.

Shot in Miami, Florida — where life is cheap! — in just four days for just $24,000, Blood Feast used all local ingredients for the gore, except for a sheep’s tongue that came from Tampa Bay. Friedman was a genius at publicity, helping the film succeed, giving out vomit bags at screenings and even applying to get an injunction against his own movie in Sarasota so that it couldn’t be shown.

Lewis and Friedman didn’t stray too far from their sexy roots, bringing in June 1963 Playmate of the Month Connie Mason to star in the film. She would come back for Lewis’ even more astounding Two Thousand Maniacs!

As for Lewis, he left filmmaking in the 1970’s, served some jail time for fraud and then began copywriting his way to even greater success, a second — maybe even third or fourth career — later in life. He wrote and published over twenty books, including The Businessman’s Guide to Advertising and Sales Promotion, Direct Mail Copy That Sells! and The Advertising Age Handbook of Advertising. His books were all over the place at my first agency job and I was shocked to discover that the author of these books — one of the godfathers of direct mail and eblasts — was also the American godfather of gore. Sometimes. life makes sense.

In 2016, Arrow Video released a huge box set of his films and the man whose work was often in grimy drive-ins and Something Weird video cassettes finally began to be appreciated as an auteur. Funny, as he was the man who said, “I see filmmaking as a business and pity anyone who regards it as an art form.”

You know those movies that they warn you about and tell you that they’ll warp your mind and make you a maniac, how you’ll never be the same again? This is that movie. You should probably watch it right now.

Can’t make it this weekend? Blood Feast is available on Tubi or on Shudder with and without commentary from Joe Bob Briggs.