13. RELIVOMAX: Do your enigmas need resolving? Don’t wait, talk to an expert to see if Relivomax is right for you. Taking Relivomax may result in flashbacks.
At a mansion on Sunset Boulevard, police officers and gossip photographers find Joe Gillis (William Holden) drowned face down in the swimming pool of Norma Desmond (Gloria Swanson). Joe is kind enough to start telling us how he got here. How he died, too.
It was just a few months ago that Joe couldn’t sell anything. He was dodging repossession men when he ran into the mansion of Desmond, who was once something. Somebody. She learns he can write and has him work on her script about Salome. You know, the one who wanted men so much she cut their heads off.
Norma is in her own plane of reality, one where she’s in love with Joe. The person who really loves her is Max von Mayerling (one of the greatest directors of all time, Erich von Stroheim), the butler who writes all of her fan mail. He even convinces Joe that she’s about to kill herself to finally get him into her bed.
She’ll only talk to Cecil B. Demille (playing Cecil B. Demille) all while undergoing beauty treatments to prepare for her comeback. At the same time Joe is working with Betty (Nancy Olson), a script reader, as he makes his own story. Max knows this and reveals that at one time, he was a director who discovered Norma, guided her to becoming famous and was destroyed by her after their marriage and divorce. Now, he’s her slave.
Norma tries to destroy Joe and Betty’s working relationship, but he’s had enough. He plans on going back to Ohio and forgetting Hollywood and tells her to stop the threats of killing herself. Instead, she shoots him and he falls into the pool where we first began.
As for Norma, Max and the police are directing her as her arrest has become her break with reality and she is finally back in the news. Except in her mind, this is the red carpet.
When director Billy Wilder was growing up in Germany, he dreamed of Hollywood. When he finally got there, all the mansions remained, all with shut-in stars that would never act again. Wilder wondered that now that the world had forgotten them how they lived.
Norma is a mix of so many actresses of that time. Mary Pickford, Pola Negri, Mae Murray, Valeska Surratt, Audrey Munson, Clara Bow and Norma Talmadge. All actresses who were at the top of stardom and then were alone in their huge homes, never to be thought of other than by a few fans who held them in their hearts and stayed awake late to watch them on TV.
Writer Charles Brackett said that the plan was always to have Swanson as Norma. Wilder wanted Mae West, who was offended. She would never be forgotten. She would always be a sex symbol until the day she faded out of our plane of existence.
What is Sunset Boulevard? A dark comedy? A film not? Something unlike nearly every other movie made before or since? It’s astounding that so many people — Buster Keaton, Hedda Hopper, Anna Q. Nilsson — play unflattering versions of themselves. It’s almost the first time Hollywood would recall itself and not in a camp or fun meta way. Everyone knew from the scandal papers — since the 20s — how dangerous and decadent Los Angeles was. But even after that fame fades, it can still kill.