Luden Sandelton (Bruce Davison) makes soap for a living as the CEO of Dermasmooth. When the new campaign — created by his wife Willa (Cristi Conaway), who has also been cheating on him — fails, he has to fire her. That doesn’t go over well. Yet even after he’s killed, Luden has a way of coming back up the drain, so to speak.

“Greetings hack and field fans! I hope you’re in the mood for a little fiendly competition. It’s that time of fear again. The annual All Crypt Die Cathalon! I’ve been working out like crazy to get ready. This year I’m really going for the cold. Kind of like the woman in tonight’s tale. It’s a putrid portrait of an up-and-coming young artist that’s sure to leave a nasty taste on your palette. I call it “99 & 44/100% Pure Horror.””

The title for this one comes from the old Ivory Soap advertising slogan that their soap is 99 and 44/100 percent pure. In the 70s, Marilyn Chambers — before acting in Beyond the Green Door — was a model on a box of this soap, which was quite ironic once she became famous.

This was directed and written by Rodman Flenderm, who also made The Unborn, Leprechaun 2 and Idle Hands. He also directed “Food for Thought” in season 5.

This episode is based on “99 44/100% Pure Horror!” from Vault of Horror #23. It was written by Al Feldstein and William Gaines and drawn by Jack Davis. In that story, a man kills his boss and takes over his job. He hides the body in the soap itself, which ends up causing his demise.