June 17: Junesploitation’s topic of the day — as suggested by F This Movie— is Lucio Fulci! We’re excited to tackle a different genre every day, so check back and see what’s next.

When writers cover Italian exploitation film genres, often the concentration is on horror, cannibal movies, mondos, Westerns, giallo. Anything but musicarello, which are jukebox musicals inspired by Elvis’ Jailhouse Rock and Love Me Tender. The movie that really broke this filone — a small stream, so to speak, that flows from the larger river of Italian cinema — was  Go, Johnny, Go!, which was directed by Paul Landres and starred Jimmy Clanton, Chuck Berry, Ritchie Valens and Eddie Cochran. Released in Italy as Vai, Johnny vai!, it had sequences filmed just for the Italian market with singer Adriano Celentano opening and closing the movie.

In a pre-MTV world, musicarello featured young singers in the main roles — like Gianni Morandi, Al Bano, Mal Ryder, Tony Renis, Adriano Celentano, Bobby Solo, Orietta Berti, Little Tony, and more — as they performed songs from their latest albums.

As you may expect, several of the same directors who excelled in other Italian genres made their own music movies, including Bruno Corbucci (Questo pazzo, pazzo mondo della canzone), Ferdinando Baldi (Rita of the West), Ruggero Deodato (Donne… botte e bersaglieri), Duccio Tessari (one of the founders of the Italian Western, he made Per amore… per magia…) and the unholy team of Antonio Margheriti and Renato Polselli (Io Ti Amo).

Yet the originator of native Italian-made musicarello is the very same man who most in America only know as the Godfather of Gore. Yes, Lucio Fulci made Ragazzi del Juke-Box and the second example of the genre, Urlatori alla Sbarra (Howlers In the Dock).

Wikipedia says that the musicarello is a mix between “fotoromanzi (photo comics or fumetti), traditional comedy, hit songs and tentative references to tensions between generations.” This is before the Days of Lead and radicalized political moments that would make up much of the late 1960s and 1970s in Italy. And as the genre gets older, generational revolt wouldn’t be something studios wanted to sell to, particularly as the music in this genre was no longer being directed toward young people. Think how the American-International Pictures beach movies seem so dated in just a few years versus movies that Hollywood was releasing by the end of the 60s and early 70s.

A company that makes blue jeans has to rethink their image because of a group called the Teddy Boys, young men and women who love American rock ‘n roll. The leaders of this music-loving group of kids are Joe Il Rosso (Joe Sentieri, whose biggest song was  “Uno dei tanti,” which was translated by Leiber and Stoller and recorded by several English-speaking artists as I (Who Have Nothing); he appears in several films, including The Most Beautiful Wife with Ornella Muti), Mina (Mina, Italy’s best-selling music artist of all time; known as the “Queen of Screamers” and the “Tigress of Cremona;” she was banned from TV and radio due to her relationship with married actor Corrado Pani and out of wedlock pregnancy. She was so famous and beloved that this ban ended in a year despite her songs being about religion, sex and one of her favorite things, smoking. Her look was so alien to Italian audiences — shaved eyebrows, dyed blonde hair and fragrant sex appeal — which makes Mina look as cool in 2024 as she did in 1960) and Adriano (Adriano Celentano, who introduced rock ‘n roll to Italy with songs like “24.000 baci”, “Il tuo bacio è come un rock”, and “Si è spento il Sole;” he’s in Fulci’s first music movie as well as a singer in La Dolce Vita. His daughter Rosalinda is best-known for playing Satan in The Passion of teh Christ).

The jeans company wants the kids to improve their image and do good deeds, yet their remain suspicious of them. While this is happening, Joe falls in love with Giulia (Elke Sommer, Baron Blood) — and can you blame him? — whose father Giomarelli (Mario Carotenuto) runs the TV network and wants these rockers off television and to stop influencing other young folks.

Thanks to Italo Cinema, I can report there are nearly twenty songs in this:

• Joe Sentieri: “Let’s Go,” “Moto Rock, ” “Millions of Scintille” and “Don’t Talk:
• Mina: “I Know Why,” “Nessuno,” “Whisky” and “Tintarella di Luna”
• Adriano Celentano: “Rock Matto,” “Blue Jeans Rock,” “Nikita Rock,” “Impressive for You” and Your Cheek is Like a Rock
• Chet Baker: “Arrdividerci”
• Brunetta: “Precipito” and “Beby Rock”
• Umberto Bindi: “Odio”
• Gianni Meccia: “Delicate soldiers”
• Corrado Lojacono: “Carin”
• I Brutos:” I, Blue Devil”

You may look through that list and be somewhat amazed that Chet Baker is in it. The “Prince of Cool” was seen by Hollywood as a potential movie star but the promise of his early career was marred by a life filled with drug addiction. That comes up in this movie, as he is often sleeping — and often, yes, he really was nodding off — and it’s turned into a comedic plot point.

This is also the first film appearance of model — and the only woman fashion designed Valentino ever loved — Marilù Tolo. She’s also in one of my all-time favorite Italian Westerns, Django Kill… If You Live, Shoot!

Fulci co-wrote this with Giovanni Addessi (who would later write and produce Web of the Spider) and Vittorio Vighi (I Maniaci!). Yet his closest collaborator was Piero Vivarelli, who is listed as screenwriter and assistant director. Vivarelli — according to previously cited Italo Cinema — “had been working for radio stations since the 1950s and from the 1960s onwards was editor of the music magazine Big, for which he always wrote the editorials himself and which was regularly devoured by young people looking for good music. Vivarelli’s opinion carried weight; whoever he thought was good could become famous, but whoever he ignored was ignored by the audience.”

Vivarelli lived a wild life. In addition to his music influence, he directed comic book adaptions Avenger X and Satanik, wrote Django and later in his career wrote the story for D’Amato’s Emauelle In Bangkok and the lunatic Emanuelle In America. Besides that, he was the only foreigner other than Che Guevara to have his membership card for the Cuban Communist Party signed by Fidel Castro.

Working together with cinematographer Gianni Di Venanzo (who would go on to shoot 8 1/2, The 10th Victim and Juliet of the Spirits before dying way too young) , Fulci and Vivarelli created a new visual template for how young audiences saw music that would be adapted by Scopitones and music videos.

Not to be a broken record, but Fulci remains, as ever, so much more than his horror movies.

You can watch this on YouTube.