This film begins with dancing women, native Brazilian drummers and an old man who chants over a coffin which opens to reveal…begins chanting over a closed coffin. The coffin opens and a man rises. Zé do Caixão! Coffin Joe!

At an isolated inn — “Hospedaria dos Prazeres” (Hostel of Pleasures) — the owner (Jose Mojica Marins, who is also Coffin Joe) turns away some and allows others already in the guest book to stay. Those without a place to stay are enraged, as after all, there’s a storm outside. Yet he has room for hedonistic Hell’s Angels, a couple sneaking out on their respective partners, a man ready to kill himself, gamblers out to bankrupt someone and criminals escaping their last robbery.

When they wake up in the morning, all of the clocks and their watches are set to midnight. That’s because they’re all in Hell and the absence of time is one of the many things they must deal with, as well as having to watch their deaths again and again. The owner warns them all that they don’t want to see his evil side — Coffin Joe.

One of the rich men who argued about getting to stay the night before leads the police to the hotel. In its place is a graveyard, where we eventually see the owner. As the camera zooms in, his face is replaced by a skull with bleeding eye sockets.

This is a Cinema da Boca do Lixo (Mouth of Garbage films), called that because they were made in that downtown neighborhood of São Paulo, Brazil. These films — Killed the Family and Went to the Movies, The Red Light Bandit, Awakening of the Beast — are down and dirty exploitation films that are close to American exploitation of the 70s with sex and violence often in equal measure.

This is worth watching just for the opening speech from Coffin Joe: “Live to die or die to live? Is there an answer? No! Only doubts! Only deductions… Only the conviction of emptiness… of loneliness… the desperate search for the whole and the nothing in the vastness of the dark. The unveiling of this enigma would be the end of the mystery. The end of the secret of eternity. The apogee of happiness. The mission is accomplished! Men would be facing his biggest conquest… the awakening of his own origin.”

Arrow Video’s limited edition collection of Coffin Joe walks with you when it is night. The Strange Hostel of Naked Pleasures has a new interview with Dennison Ramalho (co-writer of Embodiment of Evil), footage of Marins at the 2001 Sundance Film Festival and A Blind Date for Coffin Joe, a short film by Raymond “Coffin Ray” Castile.

Here’s the review for that movie.

On Raymond Castile’s website, he posted some photos dressed up like Coffin Joe. They looked incredible.

In April of 2006, he learned that the real Coffin Joe — Jose Mojica Marins — had visited this page and loved it. Even better, in October of that year, Mojica and Dennison Ramalho, assistant director of the upcoming Encarnacao do Demonio asked Castile to be in the movie, playing the younger Ze do Caixao in a scene that would connect the final film in the trilogy with This Night I’ll Possess Your Corpse.

Check out Diary do Demonio, his diary about traveling to Sao Paulo, Brazil to play Coffin Joe.

After this, he made The Blind Date of Coffin Joe in which Coffin Joe moves to America and starts his own reality dating show. If you’ve never seen a Coffin Joe movie, you probably won’t get the jokes. If you have, it’s absolutely hilarious with Castile looking, sounding and acting exactly like Ze do Caixao as he faces modern dating, all in the hopes of finding a superior woman to give birth to his child.

You can get this set from MVD.