SUPPORTER DAY: Maraschino Cherry (1978)

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Maraschino Cherry (Gloria Leonard), the owner of a high-class escort service in New York City, spends this movie teaching her younger sister Penny Cherry (Jenny Baxter) what it takes to succeed in the business.

Leonard had a pretty interesting life. She grew up in the Mosholu Parkway neighborhood in the Bronx along with Robert Klein, Penny and Gary Marshall, and Calvin Klein and Ralph Lauren. Before her adult career, she was a bond trader and a PR person for Elektra Records. When she got her first work, her agent didn’t tell her it was for hardcore.

She was later the publisher of High Society, a job that she took seriously, according to adult historian Ashley West: “Gloria really would visit wholesalers herself, had relationships with all the distributors, would hire and fire staff, would supervise layouts, would recommend and decide upon the content, so really became a hands-on editor, at least in the first five or six years of her stint at High Society.” She also invented two things that became huge profit makers: publishing celebrity nudes, which led to the magazine Celebrity Skin, and using 976 numbers for phone sex.

Leonard was a board member of the Adult Video Association and its successor the Free Speech Coalition, and an outspoken advocate for the adult film industry and free speech rights. She also started Club 90, the first support group for women in adult. Sadly, she died from a stroke in her Hawaii home in 2014.

Directed by Radley Metzger under his Henry Paris name, this movie somehow looks classier than most mainstream movies made today. This has a cast filled with golden age stars like Lesllie Bovee, Constance Money, C.J. Laing, Anette Haven, Wade Nichols, Eric Edwards and Michael Gaunt as a man who can only perform while on the porcelain throne. Before he was well-known, Spalding Gray did adult and yes, he’s in this.

So much of this seems to be re-edited from The Opening of Misty Beethoven — Constance Money sued and won for her scenes being reused — but the quality is there. I mean, today most filth is shot on digital cameras. This is an actual movie with an actual plot shot on film. It may seem alien today but it once happened all the time.

It’s amazing to think that just ten years before, Metzger’s films like Camille 2000 were shocking.