Directed and written by Katherine Barrell (who was on Wyonna Earp and Workin’ Moms) and Melanie Scrofano (who was Wyonna Earp), Clickbait: Unfollowed has a group of influencers all invited to the SoShal Mansion — get it? — a place where they will learn how to gain more followers and become the important people that they have always wanted to become. Except, well, they keep ignoring the voice that gives them commands keeps hinting that they are going to die and the fact that the guardian robots — called Husbands — look like something out of Squid Game. They each must go live to their audience and explain why they should make it — like something out of a reality show mixed with social media — and whoever has the least followers is told, “You still matter, just not enough” before being messily dispatched.

Spoilers below the trailer. You’ve been warned.

Julie (Jessica Stanley) and her son Parker (played by Skylar Ball, voiced by Harry Pentecost) — who make unboxing videos as Parker’s Playhouse and are lying, because he’s fourteen and not ten — are the first influencers to be introduced, sent a special tablet — Willie Wonka-style — that brings them to the mansion, a place that is either curated or looks better on social media because everything looks better on social media.

They soon meet the others:

• Alpha male Ax$el Mega (Charlie Bouguenon) whose online name is @Ax$selErasteWealth and he’s obvious a crypto bro based on Andrew Tate.
• Workout influencer Kyle (Luke Volker), who goes by @PumpitKyleStyle and is the first. to die — spoiler warning after the fact — when he basically is exercised to death.
• White girl philosopher and yoga lover Gaia (Ashleigh van der Hoven) whose screen name is @GuruGaiaNamasteYogi and we first meet pouring her period blood all over a plant.
• Comedian Ami (Shermin Hassan) who goes by @MimiM33tsWorld.
• Peach (Roberto Kyle), who has a makeup social channel and goes by @PrettyInPeachMUA.

They are told that they will get $1 for each follower but only one person can win. What they don’t know is that the mysterious Sofia (Katherine Barrell) who has gathered them together has a past with Gaia, who recognizes her as the first followers start getting murdered. Spoiler again: If you go back and watch the credits again, you realize that we’re watching Sofia’s new face get stapled over her old ruined one.

Soon, everyone is trapped in the house, only given their new tablets with no connection to the outside world other than the new devices they have been given. After Kyle is killed, the next to be taken is Parker, as it is revealed that his mother paid for followers. He is placed in a small coffin and Sofia laughs that she wishes that they had another child to do an unboxing. There’s a coffin for Julie and she’s asked if she’d rather stay and play the game or join her son. She stays.

Gaia recognizes Sofia’s voice and her turtleneck. She asks where her sister Shalin (Melanie Scrofano) is, which shocks Sofia. The lights go out and we see the control center where the two are controlling everything. The sisters created Look Loop and became rich from it. Gaia worked for the ad agency that did their marketing. Sofia did the creative and Shalin programmed, which was perfect. Their platform, like all social media, was supposed to bring people together. Now, they are bitter because the CEOs who took over their company forced them out and made it addictive. And now, people become influencers and are famous and wealthy for nothing. Yet, as Sofia remarks, they aren’t psychos and it’s the audience deciding who lives and dies. She wants to prove that social media ruins lives and her sister Shalin just wants to make the company that stole her work lose money. As always, they are yin and yang.

It’s also revealed that Sofia’s face was destroyed by her sister as she fought security guards with office chairs. So their relationship is…complicated.

While Peach and Gaia try to find the sisters, Ax$el and Julie end up combining their efforts and after taking a little blue pill, consummating their business relationship. But Gaia is caught and tied to a giant circle made up of plants, forced to listen to her cringiest stories as she bleeds out, pleading that “It was an honest white woman’s mistake.” The hubbies continually stab her and she dies listening to the meanest replies that she has ever received on social media.

Finally, everyone must Survivor vote off the next person and Julie uses the sex she had with Ax$el against him, as he’s sodomized and filled with semen until he throws up blood. Yes, this movie goes there. That leaves just Julie and Peach, but what the sisters don’t realize is that they may have taken someone who actually has a sense of right and wrong. And what the final two don’t realize is that not everyone is dead.

I’m not going to spoil any more of this for you because the ending is so good. This movie came out of nowhere and just totally obsessed me. Barrell and Melanie Scrofano have made a movie they should be proud of and I can’t wait to see what they create after this.

You can watch this on Tubi.